3M's Xavier Rio Reveals Future of B2B Digital Commerce

Bonus Episode: A Conversation with January Digital at eTail Palm Springs

Author

Brent Peterson
March 19, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Our Latest Episode:

B2B Digital Evolution at 3M with Xavier Rio:

Global B2B E-commerce Manager for 3M's Safety and Industrial Business Group Xavier Rio joins Talk Commerce to reveal groundbreaking insights into their B2B digital transformation. Learn how 3M revolutionizes the digital shelf through AI-driven insights, web crawler technology, and innovative product experience management. Rio also showcases 3M's commitment to sustainability with their first-of-its-kind solar-powered safety communication helmet. Discover practical strategies for enhancing B2B digital presence and the future of industrial commerce in this must-watch episode.

Bonus Episode: The Human Touch in Digital Commerce: A Conversation with January Digital at eTail Palm Springs

Sarah Engel and JB Brokaw from January Digital dive into the evolving landscape of digital commerce. They cover the resurgence of physical stores, the crucial balance between AI technology and genuine customer connections, and the significance of creative content in establishing brand identity. Their rich insights underscore the importance of adaptive strategies and authentic.

The Unexpected Strength in Adobe and Magento Coexistence

By Brent Peterson
Have you been skeptical about Adobe's commitment to Magento's open-source roots? You're not alone. In my latest deep dive, I share how backstage conversations with Adobe insiders completely transformed my perspective. I discovered that the "Two ecosystems, one community" approach isn't marketing spin—it's a strategic framework that explains Adobe's decisions and reveals a future where Adobe Commerce and Magento Open Source can coexist and strengthen each other. This fresh understanding doesn't excuse Adobe's community engagement missteps, but it does paint a more nuanced picture of a relationship that could become the commerce platform market's most powerful competitive advantage. Read more

E-commerce news of the week

Businesses that have already adopted AI are seeing substantial benefits. 69% of respondents report increased efficiency and faster work processes. -Digital Commerce 360

Was this email forwarded to you?

Subscribe to the podcast.

Stay up-to-date with AI

The Rundown is the most trusted AI newsletter in the world, with 1,000,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg, Demis Hassibis, Mustafa Suleyman, and more.

Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.