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5 Hidden Emotional Triggers That Make Customers Choose You
Bonus Episode: True Classic Combines AI Innovation with the Human Touch in Customer Experience at eTail Palm Springs
Brent Peterson
March 27, 2025
In partnership with
The Talk Commerce Podcast Newsletter
Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.
Our Latest Episode:
Marketing Strategies That Make Businesses Stand Out with Chantal Cornelius  | In a world where every business claims to be unique, true differentiation has become increasingly challenging. Through nine years of groundbreaking research, marketing expert Chantal Cornelius discovered that the key to standing out isn't in what you say, but in how you make your customers feel. Gone are the days of generic USPs like "helping you get from where you are to where you want to be." Today's successful businesses connect with their customers on a deeper, emotional level. Cornelius's research, detailed in her new book "Standout Strategies," reveals five distinct emotional approaches that can transform your marketing and customer relationships. |
Bonus Episode: True Classic Combines AI Innovation with the Human Touch in Customer Experience at eTail Palm Springs  | In a world where every business claims to be unique, true differentiation has become increasingly challenging. Through nine years of groundbreaking research, marketing expert Chantal Cornelius discovered that the key to standing out isn't in what you say, but in how you make your customers feel. Gone are the days of generic USPs like "helping you get from where you are to where you want to be." Today's successful businesses connect with their customers on a deeper, emotional level. Cornelius's research, detailed in her new book "Standout Strategies," reveals five distinct emotional approaches that can transform your marketing and customer relationships. |
By Brent W. Peterson
Adobe Commerce extension management is broken. In this week's feature, I tackle the $50,000 problem facing Adobe Commerce merchants - the hidden cost of managing dozens of extension subscriptions with different vendors, renewal cycles, and pricing models.
I propose five practical solutions that would transform the Adobe Commerce Marketplace into a competitive advantage rather than a liability. Drawing from conversations with extension providers and merchants, I outline how unified billing could benefit everyone in the ecosystem while helping Adobe compete with Shopify's streamlined app experience.
If you manage an Adobe Commerce store or develop extensions, this analysis offers a roadmap for necessary change. Read More
E-commerce news of the week
Online and other nonstore retail sales grew 6.5% year over year in February while both consumers and retailers showed concerns over the effects of tariffs on product prices according to data from the U.S. Census Bureau.. -Digital Commerce 360
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