7 Shopify Features You Need to Know About in 2026

Mobile1st Strategies That Drive Revenue Growth

Author

Brent Peterson
January 23, 2026

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

This Week's Featured Article: 7 Shopify Features You Need to Know About in 2026

By Brent W Peterson

Shopify's Winter '26 Edition: 150+ Updates That Changed My Mind

I've been publicly critical of Shopify for enterprise and B2B complexity. The Winter '26 Edition made me reconsider.

I analyzed 7 features to answer one question: Is Shopify innovating or catching up?

Four features are genuinely unique.

Sidekick now builds custom apps from conversations. Agentic Storefronts make your products discoverable in ChatGPT and AI agents. Product Network creates peer-to-peer affiliate commerce within the ecosystem. Developer tools like Checkout MCP are building infrastructure for the agent economy.

Three features close competitive gaps.

Native A/B testing finally arrived. POS Hub delivers unified retail commerce. B2B capabilities got serious with ERP integrations.

The biggest surprise? B2B.

NetSuite integration. ACH payments. Dynamic payment terms. Store credit at company location level. Shopify wants Adobe Commerce and Salesforce territory.

If you dismissed Shopify for enterprise or B2B, the Winter '26 Edition deserves a second look.

Our Latest Episode:

Justin Aronstein on Mobile1st Strategies That Drive Revenue Growth

Justin Aronstein shares strategies for optimizing mobile commerce experiences to close the gap between traffic and conversions. The conversation centers on revenue per visitor as the key metric, emphasizing that businesses should focus on maximizing value from existing traffic rather than simply driving more visitors. Justin stresses that checkout friction remains one of the biggest conversion obstacles, recommending streamlined processes and mobile-optimized payment methods. He also emphasizes the value of talking directly to customers to understand why they choose your business, then communicating those reasons clearly on your site. Our discussion provides practical frameworks for improving mobile commerce performance through user-focused optimization.

Content Cucumber Is Introducing RequestDesk.ai: 

Your Shopify Content Automation Solution

We've built something exciting for Shopify merchants struggling to scale content creation.

RequestDesk.ai is a native Shopify integration that generates complete product blog posts in minutes—not hours. 

Select any product from your catalog, and our AI creates SEO-optimized content with Q&A pairs, branded images, and embedded add-to-cart buttons. 

Then publish directly to your Shopify store with one click. 

This isn't about replacing strategic content work. It's about scaling your production while maintaining quality. 

We're accepting 20 founding members for alpha testing. 

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