BigCommerce Rebrands to Commerce.com + PROS Partnership Brings AI-Powered Pricing

PLUS: Tariff-Proof Strategies for Profitable Global Expansion with Global-e CEO Matthew Merrilees

Author

Brent Peterson
August 06, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

By Brent W Peterson
BigCommerce's rebrand to Commerce.com signals ambitious expansion beyond traditional e-commerce platforms. Their partnership with PROS—the 30-year veteran behind airline dynamic pricing—brings enterprise-grade pricing intelligence to thousands of merchants previously locked out of sophisticated pricing tools.

Commerce beat Q2 earnings with $84.4 million revenue despite a 41% stock decline, suggesting market skepticism around solid operational execution. The PROS integration addresses B2B commerce's biggest challenge: real-time pricing optimization across complex variables like inventory, customer relationships, and competitive dynamics.

PROS's three decades of AI-driven pricing expertise, proven in airline revenue management, now powers what they call "agentic commerce"—AI handling research, recommendations, and transactions seamlessly. This partnership represents genuine technological capability rather than marketing promises, positioning Commerce for the AI-driven commerce evolution while maintaining their developer-friendly approach. The strategic timing suggests sophisticated planning as AI transforms customer expectations across industries.
Read the full article here

Our Latest Episode:

Tariff Strategy, Cross-Border Pricing, and Global-e Insights with Matthew Merrilees

Global-e North America CEO Matthew Merrilees shares practical guidance for brands facing rapid tariff changes while expanding internationally. He explains why profitability modeling must sit alongside growth targets, how a dynamic duty and tax engine keeps pricing current, and when diversified manufacturing or 3B2C fulfillment beats traditional warehouse strategies. Merrilees also covers cart-level landed-cost calculations, shifting Section 321 advantages, and early signs of Canadian consumer recovery. Gain concise, actionable tactics that align finance, operations, and ecommerce teams around risk-proof global scaling. Applicable insights for C-suites, product managers, and logistics leads.

Was this email forwarded to you?

Subscribe to the podcast.

The Real Cost of a 1-Day Gutter Upgrade

We studied what professional roofers are saying about gutter guard prices in 2025… and here’s what we found out.

Finding the best price comes down to just two simple things:

Cut out the middleman and get a solution that installs over your existing gutters in a day or less.

If done right, you can afford the best gutter guards along with increased property value and even a 100% no-clog guarantee.

You can learn all the basics and how to ‘skip’ the middleman with (fair) local pricing on this new website.

Just hit the link below, browse through and complete a short survey.