Build strategic resilience before disruption strikes

This Week's Featured Article: A Look at Medusa Commerce

Author

Brent Peterson
January 07, 2026

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

This Week's Featured Article: A Look at Medusa Commerce

By Brent W Peterson

Medusa Commerce keeps appearing in conversations with developers, merchants, and agencies. As a 5x Magento Master deep in the Adobe Commerce ecosystem, I pay attention when patterns emerge across different contexts.

New article examines where this open-source platform fits in today's three-platform market reality.

Shopify optimizes for everyone—which means exceptional at nothing. Great for simple needs, constraining for custom requirements. Adobe Commerce serves enterprise complexity at enterprise prices ($22K-125K annually, 12-18 month implementations). Medusa targets the gap: businesses needing more flexibility than Shopify provides without Adobe Commerce overhead.

Zero licensing fees, modern JavaScript stack, modular architecture, faster implementation cycles. Recent Bloom release positions AI as the composition layer for composable commerce assembly.

The question isn't "Is Medusa the next Magento?" It's "What does platform emergence tell us about where commerce is heading?"

A full vendor-neutral analysis includes real TCO comparisons, honest platform assessments, and when each actually makes sense for your business.

Our Latest Episode:

Strategic Resilience and the Reality of AI Implementation with Leslie Hassler

Every few years brings a new business crisis—tariffs, pandemics, economic shifts. Most companies stay stuck in reactive mode, perpetually behind the curve.

Leslie Hassler from YourBizRules offers a better approach: build strategic resilience before disruption strikes.

Key insights:

  • Business frameworks provide structure, but you still need strategy

  • AI amplifies expertise but can't replace your unique voice

  • Forward momentum is the only productive path

Bonus Episode:

Dr. Mo Elhawary reveals why most DTC brands miss massive revenue opportunities. Instead of duplicating winning ads, he uses the 5 Whys model to uncover deep customer motivations competitors ignore. A brand discovered customers really wanted relationship restoration, opening entirely new market segments without increased ad spend.

His advice for founders: solve problems you personally experience. Validate your own needs first, then build products around genuine passion.

The brands that scale sustainably aren't chasing trends—they're solving problems their founders genuinely understand. Stop selling features and start solving real problems.

What Is Your Content Strategy?



When's the last time you refreshed your website copy? For many businesses, the answer is "years ago." 

But here's the problem: your business evolves, your customers evolve… yet your website still says the same thing it did back then. 

Outdated messaging that doesn't reflect your brand today, missed opportunities to connect with visitors, lower conversion rates than you deserve. 

Content Cucumber’s team of pro writers helps businesses rethink and refresh their web copy so it's clear, compelling, and conversion-ready. 

If you want to build a presence that your audience actually feels, not just finds, book a quick content strategy call with our Chief Editor, Isaac Morey, and we’ll help you get started.

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