Community Leadership Returns to Adobe Commerce

Business Transformation Roadmap on Talk Commerce

Author

Brent Peterson
June 04, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Community Leadership Returns to Adobe Commerce

By Brent Peterson
For four years, the Commerce community lacked formal recognition after Adobe ended the Magento Masters program. This week, Adobe announced the Commerce Champions program, signaling they finally understand that community-driven innovation creates competitive advantage.
While competitors retreat from expert recognition, Adobe is leaning into community leadership. This isn't about partnerships or certifications - it's about rebuilding the knowledge-sharing networks that created innovations like MSI and Hyvä.
Brent explores why this program could change everything for Commerce innovation and why he's applying despite the time commitment with no guaranteed ROI.

Read the full analysis →

Applications for the Adobe Commerce Champions program close June 10th.

Our Latest Episode:

Katrena Friel Reveals Business Transformation Roadmap on Talk Commerce

Sydney-based business expert Katrena Friel shares her proven methodology on Talk Commerce for transforming careers into successful businesses. The founder of Becoming the Expert reveals how she helps professionals create seven streams of income in 90 days while maintaining their current employment. With 25 years of experience, Friel's comprehensive approach combines personal branding, technical implementation, and ongoing coaching support. Her "done-for-you" system simplifies complex business processes, particularly benefiting professionals over 40 seeking sustainable business growth.

Bonus Episode: Navigating E-commerce Platform Diversity or when the Shopify Kool-aid gets to sweet

This episode, combining human writing and AI-generated content, discusses e-commerce platform selection through a conversation between digital marketing strategist Veronica Costello and tech visionary Max Headroom. They explore Brent Peterson's insights on platform diversity, challenging the "one-size-fits-all" mentality in e-commerce solutions. The discussion emphasizes how business requirements should drive technology choices rather than hype or platform loyalty. Key points include the limitations of popular platforms like Shopify, the importance of identifying deal-breakers, and the benefits of maintaining a diverse platform ecosystem for innovation and merchant choice.

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