Talk Commerce Newsletter
Posts
Finding the Balance Between Automation and Human Connection

Finding the Balance Between Automation and Human Connection

Bonus Episode: Transforming Global E-commerce with Oren Inditzky at eTail Palm Springs

Brent Peterson
April 09, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Our Latest Episode:

Finding the Balance Between Automation and Human Connection

Courtney Hurley and Kelly Evans, co-founders of Screws & Stilettos, explore the intersection of AI and human connection in marketing. They debunk common myths about AI, emphasizing its role beyond automation and highlighting the importance of authentic engagement for brand elevation. Through their insights, listeners learn how to balance technology with personal touch to optimize marketing strategies, demonstrating that the future of effective marketing lies in marrying technical innovation with genuine human interaction.

Bonus Episode: Transforming Global E-commerce with Oren Inditzky at eTail Palm Springs

Oren Inditzky, head of Wix's online store business, reveals how AI is transforming their e-commerce platform. With over 3 million active stores, Wix now offers AI-powered features from automated store creation to intelligent checkout optimization. The platform's evolution includes Wix Studio for agencies and groundbreaking cross-border commerce capabilities through their Globally partnership. From AI-generated product descriptions to 24/7 shopping assistants, Wix is democratizing enterprise-level features for businesses of all sizes.

Magento Found Alive And Awake: Running 200 Stores

By Brent Peterson
Dear Reader,

Remember when running multiple Magento stores required massive server investments and endless maintenance headaches? Those days appear to be over.

In my latest article, I explore how Magento has transformed from a resource-hungry platform to one that can efficiently run 200 domains on minimal hardware. I share my journey from struggling with Universal Music's stores years ago to witnessing Ivan Chepurnyi's recent demonstration that changes everything we thought we knew about Magento's capabilities.

Whether you're considering Magento or were told it's no longer viable, this evolution might change your calculus. Read the full story to see how performance improvements, frontend innovations, and maintenance solutions have quietly transformed what's possible. Read more

AI news of the week

Because this is really interesting! “Artificial intelligence has successfully passed Alan Turing's original three-party Turing test, demonstrating an ability to appear more human than actual humans in controlled experiments.” -Generative AI

Was this email forwarded to you?