From tech marketing to toilet paper: A pandemic pivot story

The Future of Luxury Retail: SIMKHAI's Digital Transformation

Author

Brent Peterson
April 02, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Our Latest Episode:

From Tech Marketing to Toilet Paper: Hey Bamboo's Journey to Sustainable Innovation

"People have already bought into sustainability - they're just looking for a better product in that market." Hey Bamboo founder Joslyn Faust reveals how understanding their customer changed everything. Instead of leading with environmental fear stats, they focused on what customers really wanted: premium comfort and quality in sustainable products. This shift in messaging, emphasizing feel and value over eco-guilt, helped Hey Bamboo connect with conscious consumers who weren't willing to compromise on their daily essentials. A masterclass in knowing your market!

SIMKHAI's remarkable journey from wholesale powerhouse to digital luxury innovator. Director of E-commerce Nicole Goldberg shares how the brand is revolutionizing luxury fashion through AI-powered fitting technology, smart merchandising, and personalized shopping experiences while maintaining the intimate touch that luxury customers expect. SIMKHAI bridges the physical-digital divide, serving a diverse customer base from 20 to 65 years old with their expertly crafted collections. This 15-year-old luxury brand is setting new standards for digital excellence in luxury retail.

By Brent Peterson
While everyone at ShopTalk was buzzing about AI, our team was investigating something more fundamental: the reality gap between what e-commerce platforms promise for B2B and what they actually deliver.

In this week's featured article, Brent shares his candid assessment of Shopify vs. BigCommerce for serious B2B operations. He breaks down three critical limitations that are often glossed over in sales presentations but can derail your implementation once you've committed to a platform.

If you're considering a B2B e-commerce solution (or wondering if your current platform is falling short), this no-nonsense comparison will help you ask better questions and make more informed decisions. Read more

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