How I Built This for eCommerce

Finding Our Voice in eCommerce Storytelling

Author

Brent Peterson
October 09, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

This Week's Featured Article: Finding Our Voice in eCommerce Storytelling

by Brent W Peterson

Talk Commerce Gets Laser-Focused: "How I Built This for eCommerce"

After nearly four years and 700+ weekly downloads, I'm sharpening Talk Commerce's focus on what matters most: authentic eCommerce building stories.

What's Changing:

  • No more scattered business advice or generic coaching content

  • Deep dives into specific eCommerce success stories with real numbers, real challenges, and real solutions

  • New co-host Isaac Morey brings content expertise (I bring the dad jokes)

  • Complete website overhaul with cleaner design and no more AdSense distractions

Why This Matters:
The numbers don't lie - 300K monthly impressions and consistent growth prove there's hunger for genuine commerce conversations. But the best stories aren't the biggest exits. They're the merchant who cut cart abandonment by 40% through one checkout tweak, or the founder who scaled from $100K to $5M by solving a single operational bottleneck.

These stories work because they're built on real constraints and real budgets that actual eCommerce professionals face.

What You Get:

  • Merchants: Real building challenges with actionable solutions

  • Agencies: Inside look at how successful brands actually operate

  • Marketers: Tactical insights for sustainable eCommerce growth

We Need Your Stories
Built something remarkable in eCommerce? Connect with me on LinkedIn. We want the authentic journeys - failed experiments, late-night pivots, and unglamorous decisions that actually moved the needle.

The best building stories are waiting to be told. Let's tell them together.

Listen wherever you get podcasts, and check out our new sponsor Taelor (taelor.style) who shares our commitment to commerce innovation.

Our Latest Episode:

Listen to the latest episode of Talk Commerce: Tim Tynan Reveals How Every Chargeback Tells a Story

Tim Tynan, CEO of Chargeback Gurus, shared crucial insights for merchants facing payment disputes. He emphasized that "every chargeback tells a story" and should be treated as improvement opportunities rather than simple costs. Major changes are coming with Visa's VAMP program, which consolidates fraud and dispute monitoring into a single 1.5% threshold for merchants starting 2026. For subscription businesses, easy opt-out processes are essential for reducing disputes. While AI enhances chargeback management through machine learning, human expertise remains irreplaceable for complex decisions.

Bonus Episode

Live from Shoptalk: Navigating the Future of Commerce Through Agentic AI with Pano Anthos

Pano Anthos of XRC Ventures predicts traditional e-commerce websites will become obsolete as AI shopping platforms take over. Speaking on Talk Commerce from Shoptalk Fall, he warns businesses that consumers increasingly use AI engines like Perplexity for research and purchasing, bypassing brand websites entirely. Reddit has replaced traditional SEO as AI systems prioritize authentic reviews over marketing content. Google's search dominance faces serious threats from conversational AI platforms. Anthos advises businesses to establish presence in AI-powered shopping platforms, build authentic Reddit communities, and prepare for dramatically reduced website traffic. The message: adapt to AI-driven commerce or risk irrelevance.

Content in Commerce

Join us at 12:00 CT, October 9, for the Content in Commerce livestream to learn about all things content related. 

Content supply chains, Agentic AI, the future of robots in your store, the need for humans in the midst of all the AI around us. 

We’re tackling it all. Bring your questions, your insights, and your opinions.

Catch up on what you missed from our last talk.

https://youtube.com/live/81PYccmUUgc

We'd love to hear what topics and guests you want to see next. Reply and let us know!

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