Introducing the Reconvert Rate: A Game-changing eCommerce Metric with Ruth Even Haim

Today we have a special guest, Ruth Even Haim, who is the co-founder of ReConvert, a post-purchase upselling app for Shopify. Throughout her journey as an entrepreneur, Ruth and her brother both had Shopify stores and realized that the default ‘Thank You’ page on Shopify was essentially an ‘exit door’ from the store.

This realization gave rise to the creation of ReConvert, an app designed to make this exit door obsolete by facilitating post-purchase upselling. How does that work? ReConvert essentially transforms the ‘Thank You’ page into another landing page that confounds customer appreciation and promotes other products for potential immediate post-purchase.

The goal is to retain the customer’s attention after purchase and spur additional sales. In addition to her entrepreneurial work, Ruth also has a passion for content and writing. This passion translates into the work she does at ReConvert, creating a more engaging and interesting post-purchase experience for customers. A true testament to how personal passions can positively influence one’s work!

Join us as we delve deeper into the subject of post-purchase upselling, its potential for increasing revenues, and how Reconvert is changing the game for Shopify merchants. We will also explore the challenges and opportunities that come with being an entrepreneur and have a few laughs along the way.

To all the entrepreneurs out there – don’t miss out on this informative episode as we explore the insights of post-purchase upselling with our guest, Ruth Even Haim. Whether you are a seasoned business owner or just starting out, there are lessons to be learned and insights to be gained. Stay tuned!

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