Is Adobe Losing Enterprise Ground to Salesforce Over Support

How Bots Are Stealing Your Digital Marketing Budget with Rich Kahn

Author

Brent Peterson
December 10, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

This Week's Featured Article: Is Adobe Losing Enterprise Ground to Salesforce Over Support

After a decade in the Magento/Adobe Commerce ecosystem, I'm witnessing a troubling pattern: Adobe is losing ground to Salesforce. 

Enterprise customers report ongoing P1 support failures, unclear escalation paths, and a lack of visible innovation—issues I first saw in 2018 that persist today. 

Meanwhile, Salesforce invests heavily in AI, integration, and responsive support, creating a perception of forward momentum. 

The evidence appears in migration patterns, particularly in Latin America, and third-party platform comparisons highlighting operational risk. Adobe Commerce remains technically strong, but trust erodes with each slow support response and silent quarter. This isn't about burial—it's about competition. 

Adobe must invest in support infrastructure, communicate their roadmap confidently, recognize the Magento Open Source

Our Latest Episodes:

How Bots Are Stealing Your Digital Marketing Budget with Rich Kahn

Rich Kahn from Anura.io explains why CAPTCHA is ineffective for modern websites.

Harvard research reveals that real humans fail CAPTCHA tests 34% of the time, creating friction that damages conversion rates. 

Modern AI-powered bots defeat CAPTCHA within hours of new versions launching, making it useless for security while frustrating legitimate customers. 

The solution involves analyzing over 800 data points on each visitor in real-time to determine authenticity without impacting user experience. Fraud levels average 25% across all traffic, with programmatic and affiliate marketing showing even higher rates. Businesses spending $100,000 monthly on high-fraud channels could be losing $47,500 to bots, making this a budget crisis rather than just a security issue.

LIve from Ecomm Forum How Robotically Handwritten Letters Transform Customer Engagement with James Schutrop

In this live episode from the eCommerce Forum, host Brent Peterson joins James Schutrop, founder of Scribe, to discuss how businesses can cut through the noise of 120+ daily emails using robotically handwritten letters.

Why it matters:

  • True Authenticity: Scribe’s robots use real ballpoint pens and character-varying algorithms to create genuine indentations and imperfections.

  • CRM Integration: You can automate personal "handwritten" campaigns directly from your existing software.

  • The "Sniff Test": Unlike competitors, Scribe removes out-of-state postmarks, ensuring letters look locally mailed rather than mass-produced.

It’s the perfect blend of old-school personal touch and modern scalability.

What Is Your Content Strategy?

When's the last time you refreshed your website copy? For many businesses, the answer is "years ago." 

But here's the problem: your business evolves, your customers evolve… yet your website still says the same thing it did back then. 

Outdated messaging that doesn't reflect your brand today, missed opportunities to connect with visitors, lower conversion rates than you deserve. 

Our team of pro writers helps businesses rethink and refresh their web copy so it's clear, compelling, and conversion-ready.

If you want to build a presence that your audience actually feels, not just finds, book a quick content strategy call with our Chief Editor, Isaac Morey, and we’ll help you get started.

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The Future of Shopping? AI + Actual Humans.

AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.

Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.

The data shows:

  • Only 10% of shoppers buy through AI-recommended links

  • 87% discover products through creators, blogs, or communities they trust

  • Human sources like reviews and creators rank higher in trust than AI recommendations

The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.

Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.