JAMBAR: A Delicious Harmony of Taste, Quality, and Community

June 19, 2024

SAN RAFAEL, Calif. (June 19, 2024) – JAMBAR®, the artisan-made organic energy bar company founded in 2021 by PowerBar® co-founder Jennifer Maxwell, is expanding its reach to meet the growing demand for healthy and delicious snacks that also give back to the community.

JAMBAR’s dedication to quality ingredients and socially conscious practices has earned them a coveted spot on the shelves of select Whole Foods Market stores in Northern California, Southern California, and Hawaii. This expansion marks a significant milestone for the company, bringing their unique blend of organic, gluten-free goodness to a wider audience.

Watch my interview with Founder Jenny!

A Legacy of Innovation Meets a Modern Vision

Jennifer Maxwell’s story is intertwined with the evolution of the energy bar category. Her journey began in 1985 when, alongside her late husband Brian, she launched the original PowerBar, revolutionizing the sports nutrition market.

However, Maxwell’s entrepreneurial spirit didn’t stop there. Over three decades later, she rekindled her passion for creating wholesome and delicious food, leading her to develop JAMBAR. This time, she prioritized organic, plant-based ingredients and a commitment to giving back.

“JAMBAR is excited to be a part of the Whole Foods Market family. These organic energy bars not only meet Whole Foods Market’s high-quality standards, but they’re also delicious,” said JAMBAR founder and CEO Jennifer Maxwell. “Our company’s dedication to organic food and farming, along with its commitment to giving back, makes JAMBAR a natural addition to Whole Foods Market shelves,” she added.

A Symphony of Flavors and Quality Ingredients

JAMBARs are crafted in small batches using a harmonious blend of organic, gluten-free ancient grains, berries, fruit, nuts, fair-trade chocolate, proteins from sunflowers and organic dairy, and pure syrup, juices, and honey as sweeteners. These premium ingredients come together to create a delightful symphony of flavors that resonate with health-conscious consumers.

Whole Foods Market shoppers can now enjoy four distinct flavors of JAMBAR:

  • Malt Nut Melody: A classic combination of malt, nuts, and a touch of sweetness that will please both the traditional and adventurous palate.

  • Musical Mango: A vibrant and tropical flavor burst that will transport you to a sunny beach paradise.

  • Chocolate Cha Cha: Indulgent dark chocolate is the star of this flavor, providing a rich and satisfying experience.

  • Jammin’ Jazzleberry: A playful mix of sweet and tart berries that will leave you wanting more.

The Musical Mango and Jammin’ Jazzleberry varieties are 100% vegan, making them an ideal choice for those embracing a plant-based lifestyle. All JAMBARs are packed with 10g of premium quality protein, making them the perfect fuel for active individuals and those looking for a satisfying snack.

A Sound Investment in Community

JAMBAR is not just a food company; it’s a mission-driven brand dedicated to fostering healthy communities. In keeping with this philosophy, JAMBAR donates 50% of its after-tax profits to organizations that support music and active living.

This commitment to giving back echoes the values of Whole Foods Market, which is also known for its dedication to social responsibility. JAMBAR’s alignment with Whole Foods Market’s ethos makes this partnership a natural progression.

A Growing Harmony

JAMBAR’s commitment to quality, sustainability, and community has resonated with consumers and industry experts alike. In 2022, Runner’s World recognized JAMBAR with the title of Best Protein Bar for runners, and the company was also honored with a 2023 Fitness Nutrition Award.

This recognition reinforces the value of JAMBAR’s unique offering—a delicious and nutritious energy bar with a mission to create positive change.

JAMBAR’s expansion into select Whole Foods Market stores marks a significant step forward in the company’s journey to make its wholesome and delicious energy bars accessible to a wider audience. This move will not only boost JAMBAR’s retail presence but also empower them to continue making a tangible impact on communities through their commitment to giving back.

JAMBAR: A Song of Success

JAMBAR’s success can be attributed to its harmonious blend of quality, taste, and social responsibility. The company’s dedication to using organic ingredients, supporting local communities, and promoting active lifestyles has struck a chord with consumers seeking wholesome and meaningful food choices.

JAMBAR’s expansion into Whole Foods Market is not just a win for the company; it’s a testament to the growing demand for brands that align with consumer values. JAMBARs are more than just energy bars; they are a symbol of a better way of living and a testament to the power of commerce to drive positive change.