Life Goes on While Working in a War Zone with Roman Kuzub

March 14, 2023

Talk-Commerce Roman Kuzub

What is your perception of life in a war zone? Most of us can’t imagine what it is like to work in conditions where air raid sirens are normal. We’ve interviewed Roman Kuzub with Default Value agency on his team, their work, and life in a warzone.

What you will learn

  • Roman Kuzub is the CEO of Default Value, located in Ukraine. He is passionate about making things work easier and saving people time for something.

  • Roman: I wanted to mention the team because I was surprised by their behavior. We have 80 people in our company. I considered moving the company somewhere safe, but only 5% of employees decided to do so.

  • Roman: The whole team decided to stay in Cherkasy and started working remotely when we didn’t have enough experience with this. They did a great job and saved the workload, so I wanted to mention it.

  • Roman says that his team has come together and that the war has become normal for them. However, he took several rides to Kyiv. 

  • Roman: We stay here because we have relatives, we have families, and we want to be closer to them because each day can bring anything, actually. But we don’t feel it’s a huge problem with our physical situation. It’s more about our mental state. It’s a difficult thing. Because it’s been a year of war, and you always expect a rocket in your city. It drives you crazy a bit.

  • Roman: I’m proud of my clients because nobody ran from us or moved the project outside Ukraine. And actually, I got spammed with different proposals to help the army or move the company to Germany. 

  • Brent: Europe and the US have been united in supporting Ukraine and helping you as a country and you as people. What was your sort of leadership journey? Did you have any struggles coping with anything in particular? And I think you’ll come out stronger at the end of this. 

  • Roman: I almost don’t remember March of 2022, but I know I filmed 10 to 12 videos for my team and customers that month, ensuring they know what is happening, where we are, and what we are doing. 

  • Roman: I struggled to gather the team because they were spread in different places, but that’s my job. For me personally, the challenge is always about being positive when you see that everything is not that bright. 

  • Roman: It was extra hard at least the first half of the year, but hopefully, family helped, the team, my closest teammates helped me to do this, and we are still functioning. We currently work at our office, but most of the team works remotely.

  • Roman: It started before the invasion because we had the COVID-19 experience. But now we ask people if we should move to a fully remote company type. More than 90% of employees said they’re waiting for the end of the war to return to the office because they lack personal communication and struggle to work just from home.

  • Brent: I wanted to ask why Ukraine is so strong regarding Magento and e-commerce.

  • Roman: The roots of Magento are here in Ukraine and in Belarus, as far as I remember. We have guys who were working in a core team development, the Magento 1, for about 15 years, and they are still here. They know the DNA of the system.

  • Roman: The second part is more about the attitude to work and being honest with the clients. You should trust your partner to do your project. When you work with agencies from other countries, and they don’t deliver the project. And when you come to Ukraine to work with the agency that does while being bombed, you understand these guys are serious. And that’s about the commitments. 

  • Roman: That’s about something how work should be done, and here we have those attitudes. We can work with businesses in Europe and USA because when we are talking about something, we are serious about it. 

  • Brent: Tell us about Default Value.

  • Roman: We do end-to-end development and help businesses grow not only by delivering the projects.

  • Roman: Our company is built by two really cool developers. We are a family-type company, we communicate freely, and there’s no such huge hierarchy here or very tough processes or something like that. 

  • Roman: What sold this company to me is a totally honest approach towards customers and employees. We communicate clearly. Even when we are fucked up, sorry, we come and say, “We’re fucked up and need to solve this.” That’s the DNA of the company. That’s something that really makes us stand out. And it makes it difficult for me to find managers who can maintain such an approach.

  • Brent: Roman, what are your plans when the war is over? Will you have a big celebration? Can you see that day?

  • Roman: I can see that day. I want to build an international company and visit different places. 

  • Roman: I want to stay here, and I definitely want to help my country to succeed. I understand that most people watching this podcast are not from Ukraine, so please push your politicians to support Ukraine, and don’t get tired because the war is not over and is not even close to the end.