Lucrative Launch Pad: Converting Readers into Revenue with Morgan Gist MacDonald

December 26, 2023

Talk-Commerce-Morgan Gist MacDonald

In this episode, Brent interviews Morgan Gist MacDonald, the CEO and founder of Paper Raven Books, about the importance of writing a book for entrepreneurs. They discuss the process of writing a book, including identifying the scope and topic and navigating the book funnel. Morgan emphasizes the need to consider the reader’s perspective and the relevance and timeliness of the book. She also shares insights on monetizing a book and the different types of nonfiction books. The conversation concludes with a discussion on getting reviews for a book and the services offered by Paper Raven Books.

Takeaways

  • Writing a book can position entrepreneurs as experts and provide credibility in their field.

  • The process of writing a book helps authors discover new angles and nuances to their frameworks and stories.

  • A book funnel is a marketing strategy that includes offering bonuses and upsells to readers.

  • Authors can monetize their books through backend products and services.

  • It is important to consider the reader’s perspective and the relevance and timeliness of the book.

  • Different types of nonfiction books, such as how-to guides and inspirational stories, can work for different business models.

  • Building an email list and getting reviews are important for book marketing.

  • Paper Raven Books offers services for authors at different stages of the book-writing process.

  • Authors can choose different formats for their books, including ebook, paperback, hardback, and audiobook.

  • Writing multiple books can create more income streams and increase an author’s visibility.

  • Authors should focus on solving a specific problem or providing a specific outcome for readers.

  • Using keywords and categories on Amazon can help increase the visibility of a book.

  • Turning blog posts into a book requires organizing the content and ensuring a cohesive narrative.

  • Authors should consider their goals and the specific outcome they want to achieve with their book.

More podcasts about what entrepreneurs are doing in their fields.

Chapters

00:00Introduction and Background

02:26The Importance of Writing a Book for Entrepreneurs

04:32Navigating the Book Writing Process

05:30Identifying the Scope of the Book

07:26Choosing a Relevant and Timely Topic

10:15Considering Different Types of Nonfiction Books

14:47Understanding the Book Funnel

19:53Building a Book Funnel

23:38Monetizing a Book

25:13Making Money from Books

27:04Different Types of Nonfiction Books

30:25Types of Clients at Paper Raven Books

32:18Getting Reviews for a Book

36:27Working with Paper Raven Books

37:33Choosing Different Book Formats

39:54When to Write a Book

41:51Using Keywords and Categories on Amazon

44:26Turning Blog Posts into a Book

45:38Shameless Plug