Marketing for a Values-Driven World: A Deep Dive into Human Values with David Allison

June 06, 2023

Talk-Commerce David Allison

In this riveting episode of Talk Commerce, host Brent Peterson welcomes the renowned values activist and researcher David Allison.

The conversation revolves around Allison’s groundbreaking work on the Valuegraphics Project, his experiences with leading brands, and his upcoming book, “The Death of Demographics: Valuegraphic Marketing for a Values-Driven World”.

The podcast unfolds as Allison, known for leading a global human values research team, delves deep into the world of human values and the impact they have on everything we do. According to him, understanding these values can completely change our perspective on ourselves, those around us, and those we hope to engage with our work.

Throughout the conversation, Allison explains the inception of the Valuegraphics Project and its significant contribution to the world. This initiative marks the creation of the first-ever global inventory of core human values, covering a vast reach of 180 countries.

The project goes beyond theoretical conjectures; it converts values into a measurable business metric, assisting organizations to thrive in today’s values economy. As an accomplished speaker and author, Allison recalls some of his career’s noteworthy moments. Sharing the stage with Barack Obama at a conference in Spain, witnessing his books earn widespread acclaim, and seeing the inclusion of valuegraphics in marketing textbooks stand out as monumental milestones.

Listen to this enlightening episode as David Allison unravels the mysteries of human values, proving why we are all values-driven. Whether you’re a marketer, a leader, or simply a curious mind, you’ll walk away with a new perspective on values, demographics, and the dynamic world of modern commerce.

To connect with David Allison, follow him on LinkedIn or visit www.davidallisoninc.com and www.valuegraphics.com.