OpenSponsorship is Transforming the Future of Athletic Partnerships

Author

Brent Peterson
May 14, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Our Latest Episode:

OpenSponsorship Turns Athletes into Marketing Gold with CEO Ishveen Jolly

OpenSponsorship CEO Ishveen Jolly reveals the innovative approach to athlete partnerships that's transforming digital marketing. With over 19,000 athletes on their platform, OpenSponsorship has cracked the code on turning single athlete posts into year-long marketing campaigns. From traditional sports to emerging influencer categories, discover how one strategic athlete partnership can fuel your entire marketing ecosystem across email, PR, websites, and beyond.

Bonus Episode: International Shipping Innovation Through ePost Global with Kelly Martinez at Shop Talk

Kelly Martinez, co-president of ePost Global, talks about revolutionizing international shipping solutions. Kelly shared how ePost Global's extensive final-mile carrier network and technology platform are helping retailers navigate cross-border commerce challenges. We discussed the growth of regional carriers, adapting to new tariffs, and emerging opportunities in the Middle East and Asia. ePost Global's strategic approach combines technology, expertise, and customer service to optimize global shipping operations.

Bonus Episode: Agentio's Platform Transforms Brand Partnerships with CEO Arthur Leopold at ShopTalk

Arthur Leopold, CEO of Agentio introduces a groundbreaking platform automating creator marketing partnerships. The solution addresses traditional inefficiencies in brand-creator collaborations, particularly on YouTube, by standardizing pricing and streamlining content matching. With major brands like Unilever shifting significant budgets to creator marketing, Agentio's platform enables companies to execute large-scale campaigns efficiently, transforming how brands engage with content creators.

ChatGPT is about to become a shopping mall (what merchants need to know)

By Brent Peterson

The battle for your customer's attention is moving to a new frontier: AI chat interfaces.

Code strings discovered in ChatGPT's public assets suggest OpenAI and Shopify are building a direct shopping integration that would let customers discover and purchase products without ever leaving their conversation.

This isn't just another feature—it's potentially a seismic shift in ecommerce comparable to the move from physical stores to websites.

In my latest article, I break down what we know about this integration, why it matters for your business, and the five steps merchants should take now to prepare.

I also share my own cautionary experience with AI hallucinations (hint: I spent three days untangling AI-generated code that made absolutely no sense).

Read the full article here

As always, I'd love to hear your thoughts!

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