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- Shoppable Video Is Driving 10X Higher Conversion Rates
Shoppable Video Is Driving 10X Higher Conversion Rates
The Power of Video Commerce with Eitan Koter
Brent Peterson
February 05, 2025
The Talk Commerce Podcast Newsletter
Compelling conversations about eCommerce, Entrepreneurship, and Marketing from industry experts.
Our Latest Episode:
The Power of Video Commerce with Eitan Koter: Traditional e-commerce conversion rates have stagnated at around 2% for the past two decades, but Vimmi's Co-CEO Eitan Koter reveals how shoppable video is changing the game. Companies implementing live video and shoppable content are seeing up to 10x improvement in conversion rates. The key? Creating authentic, consistent video content that builds trust before pushing sales. |  |
Seeking Deeply Behind DeepSeeks AI Claims
By Brent Peterson
DeepSeek AI faced intense scrutiny after claims that rattled Wall Street and impacted Nvidia's stock. Investigation revealed three critical failures: identity confusion (model claimed to be OpenAI/Anthropic products), severe security breaches exposing databases and chat histories, and alarming safety issues with high rates of bias and harmful content. Their touted $6M development cost masked fundamental flaws and likely relied on copying competitors' models. Read the full article
E-commerce tip of the week
“Experiment with a short-form video this week (e.g., an Instagram Reel or TikTok) showcasing a behind-the-scenes look at your business. Authenticity is the name of the game in 2025!” -Step2Growth
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