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Stop Worrying About Adobe Commerce Market Share

Stop Worrying About Adobe Commerce Market Share

Plus: B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce

Brent Peterson
August 20, 2025

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Stop Worrying About Adobe Commerce Market Share

I've been saying this forever - Adobe Commerce isn't Magento anymore, and we need to stop pretending it is. Adobe Commerce is now part of a massive enterprise ecosystem that includes Experience Manager, Target, and the entire Adobe suite. It's not some standalone platform competing for mom-and-pop shops.

The whole industry keeps obsessing over Adobe vs Shopify comparisons, but it's like comparing Muhammad Ali to André the Giant - they're not even in the same weight class. Adobe's deals start in seven figures while Shopify counts merchants. Adobe competes with Salesforce and SAP, not Shopify.

Here's what kills me: Shopify developers act like they own the market, but maybe their solution sucks for enterprises already running Adobe products? Maybe the CTO who's deep in the Adobe ecosystem actually gets fired for choosing Shopify over seamless integration?

Adobe doesn't care about market share because they don't need to. They eliminated competition through positioning - when you're the premium choice serving enterprise clients that Shopify refers to partners, volume competitors actually validate your positioning.

Stop measuring Adobe Commerce by Shopify metrics. It's like judging great Rioja by table wine standards - completely misses the point.

Read the Full Article here

Our Latest Episode:

Why B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce

Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem.

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