Talk Commerce Newsletter #1 - Because Cyber Monday Wasn't Busy Enough

Demystifying e-commerce with a dash of humor. Practical insights, dad jokes, and no-nonsense advice for entrepreneurs navigating the digital marketplace. Because success shouldn't be a checkout error.

Author

Brent Peterson
December 02, 2024

In partnership with

The Talk Commerce Podcast Newsletter

Welcome to Issue #1 of the Talk Commerce Newsletter, a fortnightly newsletter focusing on eCommerce, Entrepreneurship, and Marketing. Was this email forwarded to you? You can subscribe here.

Hey there, E-commerce warriors!

Welcome to the inaugural issue of the Talk Commerce newsletter, coming to you on... wait for it... Cyber Monday. Yes, you read that right. After three years of contemplation (or strategic procrastination, as I prefer to call it), I've brilliantly chosen to launch this newsletter on the busiest online shopping day of the year. Why compete with just a few emails when you can go head-to-head with every retailer on the planet?

Now that I've demonstrated my expert decision-making skills, let me assure you: the content of this newsletter will be significantly better than its launch date.

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Our Latest Episode: Chantal Cornelius

Think your marketing strategy is unique? Think again. In our latest Talk Commerce episode, Chantal Cornelius from Appletree Marketing busts the myth of 'Unique Selling Points”. She's got a test that's like finding your marketing zodiac sign, but useful. We also compared US and UK marketing approaches – turns out, we're not as slick as we think. Give it a listen for some fresh insights. You might just rethink how you stand out in the crowd.

Ever wonder how to build a business as cool as your sunglasses? Joe Earley, the mastermind behind Tifosi Optics, spills the beans on turning a bright idea into a sports eyewear empire. From dodging industry giants to riding the waves of trendy sportswear, Joe's story is as clear as his lenses. Tune in for some entrepreneurial eye-openers – no UV protection required.
With nearly 3000 downloads, the interview with Joe Earley in April 2024 remains our most popular show ever.

Close behind our interview with Tifosi’s founder, we have our interview with the production team for eTail 25th Anniversary.

eTail Boston isn’t just an event; it’s an experience that shapes the future of retail. With its unique blend of educational content, networking opportunities, and community spirit, it stands out as an essential gathering for anyone serious about thriving in the ever-evolving world of retail and E-commerce.

What’s Next?

  1. What's your burning E-commerce question?
    Got a topic you'd love to hear about on Talk Commerce? Maybe it's about AI chatbots that don't sound like robots, or how to make your packaging so eco-friendly it practically photosynthesizes. Whatever it is, hit reply and let me know. Your input is the fuel for our content engine.

  2. Spread the word
    Know someone who'd get a kick out of our E-commerce talks? Forward this newsletter faster than you'd click 'add to cart' on a flash sale. The more, the merrier - and the smarter our community becomes.

Remember, in the marathon of E-commerce, we're all running together. Your insights today could be someone else's breakthrough tomorrow.

We'll dive into the latest trends shaping our industry in each issue.

Until then, keep your cart full and your bounce rates low!

Ecommerce Facts

Did you know that Mercado Libre from Argentina is the 4th largest E-commerce site by market cap (Statista)

  • E-commerce sales: E-commerce sales are expected to surpass $6.3 trillion in 2024. 

  • Online shopping: 20.1% of retail purchases are expected to take place online in 2024, and this share is expected to rise to 22.6% by 2027. 

The Joke

My wife said if I bought her one more stupid present, she would burn it
So I bought her a candle. (Subscribe to my TikTok Channel)

Subscribe to the podcast.

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