The 3 Pillars of SEO Success You're Probably Ignoring

Plus: The Rise of the Agents of Commerce

Author

Brent Peterson
February 26, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, Entrepreneurship, and Marketing.

Our Latest Episode:

SEO Success Through Strategic Planning and Patience with Nick Musica

SEO expert Nick Musica of OpticsIn challenges common misconceptions about search optimization. Drawing from two decades of experience, he reveals why treating SEO as just another marketing tactic leads to failure. Nick breaks down the three essential pillars of sustainable SEO success, explains why quick fixes damage long-term results, and provides actionable insights for building lasting search authority. Discover why patience and strategic planning outperform trendy tactics in the ever-evolving digital landscape.

By Brent Peterson
I'm here at eTail West, watching commerce transform before my eyes. What strikes me most is how AI agents and digital sales rooms have evolved from buzzwords into the backbone of how we do business. The numbers I'm seeing are staggering - we're talking up to 80% reduction in operational costs. But here's the thing: AI isn't replacing us humans; it's supercharging our capabilities. From inventory management to demand forecasting and personalized shopping, major retailers aren't just testing AI anymore - they're all in. It's fascinating to see how far we've come from those days when entrepreneurs whispered about AI in hushed tones. Now, everyone's proudly sharing their AI success stories.
Read the full article here

E-commerce news of the week

The real revolution is in autonomous purchasing. Companies implementing AI shopping agents are seeing:

  • 40% reduction in procurement costs

  • 65% faster purchase cycles

  • 30% better pricing through AI-powered negotiation

  • 50% reduction in manual purchase order processing

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