The End of an Era – Google Optimize Closing Down

On September 30, 2023, Google Optimize and Optimize 360 will no longer be operational. According to Google, all experiments and personalizations will continue to run until that date, after which any still active will be terminated.

Five years ago, Google Optimize was introduced to give enterprises of any size a simple way to test and enhance their user experiences. Google states that they are still dedicated to empowering these enterprises to enhance their user experiences and are investing in A/B testing in Google Analytics 4.

Commonly Raised Inquiries

What is the reason behind the termination of Optimize?

Google states that it is dedicated to supporting businesses of any size as they seek to enhance their user experience. They are investing in A/B testing for Google Analytics 4. They aim to furnish their customers with the most successful solutions and integrations, especially as they look to the future with Google Analytics 4.

Despite being around for a while, Optimize lacks many functions and amenities customers want and require for experimentation testing. This is why they have decided to put their money into solutions that will be more advantageous for customers.

Is it still possible for me to get my information?

It is strongly suggested that all users secure their past information through the Optimize interface before September 30th, 2023.

Before the sunset date, you can acquire your historical data by viewing Export your Optimize report data. The Google Analytics Data API should be used to access your historical raw data. On the sunset date, it will no longer be possible to access experience inference results or historical Google Analytics 4 raw data.

Is it possible for me to extend my agreement for another year?

Those who recommit or continue their Google Analytics 360 (Universal Analytics) agreements during the first six months of 2023 can renew their Optimize 360 agreements with an expiration date of September 30, 2023, or earlier.

For those who have committed to Google Analytics 4, the option of signing an Optimize 360 contract is not available. However, they will be able to benefit from Optimize through the integration in Google Analytics 4 until September 30, 2023, when the integration will be discontinued.

For those who have entered into an agreement with Google Analytics 4 but are continuing to utilize the Universal Analytics version until the September 30, 2023 sunset date, Google will provide access to Optimize 360 for free. To take advantage of this, the Optimize containers must remain connected to the GA360 properties.

What would be the result if I requested Optimize 360 with an expiration date after the sunset date?

For any Optimize 360 orders that have been received before Optimize is retired, the end date will be modified to the sunset date of the product.

It can be said that many people have the desire to have a successful career. Such an ambition is often very motivating and can help push individuals to strive for greatness. Having a goal to work towards can help keep individuals dedicated and focused on their professional development.

What are good alternatives to Google Optimize?

1. VWO Testing

2. Unbounce

3. Crazy Egg

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