The Gap Between Who You Are and Who People Think You Are

Jason Nyhus from Shopware Reveals How Agentic Commerce Transforms B2B Sales

Author

Brent Peterson
November 13, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

This Week's Featured Article: The Gap Between Who You Are and Who People Think You Are

By Brent W Peterson

A simple compliment from a friend sparked a profound realization about the gap between how we see ourselves and how others perceive us. 

Using the Johari Window framework, this article explores our "blind spots"—what others know about us that we don't see ourselves. As we advance in our careers, this perception gap becomes critical to building meaningful legacy and relationships. 

The solution isn't just broadcasting who you want to be; it's about listening, inviting honest feedback, and being intentional about closing that gap. 

Money is just a byproduct—relationships are what truly matter. 

Challenge yourself: ask 3-5 people how they perceive you professionally, really listen without defending, and tell someone what they genuinely mean to you. You might be surprised what you discover.

Our Latest Episodes:

Live from Ecom Forum Jason Nyhus from Shopware Reveals How Agentic Commerce Transforms B2B Sales

Shopware General Manager Jason Nyhus joins Talk Commerce to discuss how agentic commerce is transforming B2B sales. 

With sales reps spending only 25% of their time actually selling, Shopware deploys AI agents to automate administrative tasks and free up teams for strategic work. Now the fastest-growing e-commerce platform in North America with several thousand merchants, Shopware's success stems from their community-first approach and focus on complex use cases. 

Rather than trying to dominate every aspect of e-commerce, they excel at commerce software while letting partners handle hosting, payments, and services. Their Shoptoberfest event features merchant TED Talks instead of vendor pitches.

Multilingual Content Creation Adapts to the Age of AI with Shaheen Samavati

Shaheen Samavati, CEO of Vera Content, reveals how multilingual content agencies are adapting to ChatGPT's disruption. 

While AI has made words cheaper and clients expect faster turnaround times, demand for quality human-curated content continues growing. 

The key? Integrate AI tools strategically while doubling down on what only humans provide—cultural understanding, brand voice mastery, and thought leadership. Shaheen emphasizes proper onboarding, style guide development, and localization expertise remain critical. 

With content volume exploding across the internet, the hunger for well-vetted, curated content has never been stronger. Success means orchestrating both human and artificial intelligence effectively.

Coming up on Content in Commerce - The End of the Google Search Monopoly

We'll be talking about the ever increasing replacement of Google with LLMs, and the fact that more and more people are searching topics directly on social media platforms. 

This all shows why a multi channel and multimedia approach like the Content Flywheel is so valuable!

Stop churning out generic content!

In a world where AI can churn out endless content, what actually makes people stop and care?

It’s still the human voice. The story behind the brand. The way someone talks about their work with real excitement. That’s what creates trust and keeps audiences coming back.

Our Content Flywheel Plan is built around that idea. We don’t just generate content; we capture your genuine perspective through interviews, clips, and stories, then turn that into blogs, videos, and posts that feel personal and authentic across every channel.

AI can help write. Only you can make it mean something.

If you want to build a real connection through your content, book a quick strategy call with our Chief Editor, Isaac Morey, and we’ll show you how.

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Voice AI Goes Mainstream in 2025

Human-like voice agents are moving from pilot to production. In Deepgram’s 2025 State of Voice AI Report, created with Opus Research, we surveyed 400 senior leaders across North America - many from $100M+ enterprises - to map what’s real and what’s next.

The data is clear:

  • 97% already use voice technology; 84% plan to increase budgets this year.

  • 80% still rely on traditional voice agents.

  • Only 21% are very satisfied.

  • Customer service tops the list of near-term wins, from task automation to order taking.

See where you stand against your peers, learn what separates leaders from laggards, and get practical guidance for deploying human-like agents in 2025.