- Talk Commerce Newsletter
- Posts
- The Headless Trap: Expensive Solutions to Manufactured Problems
The Headless Trap: Expensive Solutions to Manufactured Problems
Plus: Prime Day Strategy and the Evolution of Amazon Advertising with Will Haire
Brent Peterson
August 27, 2025
The Talk Commerce Podcast Newsletter
Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.
This Week's Featured Article: The Headless Commerce Reality Check
Our latest deep-dive challenges one of ecommerce's most hyped trends. Brent breaks down why 90% of businesses don't actually need headless commerce, despite what the consultants are telling you.
The numbers are eye-opening: that "simple" headless setup could cost you 2.5x more than native platform solutions while delivering worse operational experiences.
From Shopify's manufactured multi-store complexity to the hidden costs of technical debt, this article exposes the expensive truth behind the "headless is easy" marketing machine.
Perfect read for any merchant considering their next platform move or wondering if they've been oversold on headless complexity.
Our Latest Episode:
Prime Day Strategy and the Evolution of Amazon Advertising  | Will Haire reveals Prime Day's hidden psychology on Talk Commerce. Unlike gift-giving seasons, Prime Day shoppers buy for themselves - beauty, supplements, and household items dominate. The real opportunity isn't just discounts; it's audience building and data collection for long-term success. Will also addresses the omnichannel reality: customers discover brands on social media but inevitably comparison shop on Amazon. Smart sellers acknowledge this behavior and plan accordingly, focusing on platform mastery before expanding across multiple marketplaces. |
Stop spending hours on content creation.
With our Content Flywheel Plan, one monthly interview powers an entire month’s worth of content: blogs, social posts, graphics, videos, newsletters, and performance insights.
Less work for you. More visibility for your brand.
Want to stay on top of your company’s content supply chain?
Was this email forwarded to you?
Subscribe to the podcast.
 |  |  |
Is Your Amazon Strategy Actually Working?
Are you a fast-growing omni-channel brand? Do you know your Amazon profitability (and are you happy with it)?
At Cartograph, we’ve spent 7 years helping brands like OLIPOP, Starface, Rao’s, and 300+ brands in Food, Bev, Supplements, Beauty, Pet, and other categories scale profitably on Amazon.
No fluff. No bots. Click below for an Amazon audit from a real human with insights you can actually use.