The Hyva Demo That Changed My Mind About Content Supply Chain

Plus: Custom vs Basic Shopify: There's a Better Way! | Platter CEO Ben Sharf.

Author

Brent Peterson
June 12, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

How Hyva CMS Changed My Thinking on Content Supply Chain

I've been covering Magento for 15 years, so it takes a lot to surprise me.

But yesterday's Hyva CMS demo did exactly that.

I was planning to write about content supply chain strategy this week. Instead, I found myself writing about how Hyva just solved Magento's biggest content management problem.

Here's what caught my attention:

Adobe's Content Supply Chain approach has been brilliant in theory but expensive in practice. You needed Enterprise Manager, composable architecture, and enterprise budgets to make it work.

Hyva CMS democratizes the entire approach.

In this week's article, I break down:

  • Why Adobe's content strategy left mid-market merchants behind

  • How Hyva's 22 pre-built components change the game

  • The real-world impact on campaign velocity and marketing operations

  • Why this feels like the "carbon fiber moment" for Magento content management

The bottom line: For the first time in over a decade, content creation in Magento can move at business speed instead of development speed.

If you're tired of filing developer tickets to change button colors, this conversation matters.

Read the full article here

Our Latest Episode:

Platter CEO, Ben Sharf, Reveals Platter’s Approach to Shopify Store Management

A common dilemma faces Shopify store owners: choose between expensive custom development or basic out-of-the-box themes. Both paths lead to challenges - either being dependent on developers for changes or struggling with limited functionality. Ben Sharf, CEO of Platter, explains how this traditional approach often leads to an "implosion point" where stores become too complex to manage effectively. Their solution? A unified platform that combines essential features with user-friendly controls, helping over 150 brands avoid the pitfalls of excessive customization or oversimplified solutions.

Was this email forwarded to you?

Subscribe to the podcast.

75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?

In 2025, beating your competitors on Amazon requires effective external traffic strategies. Stack Influence uses advanced AI and a dedicated community to effortlessly automate thousands of micro-influencer collaborations monthly. Top brands like Magic Spoon, Unilever, and MaryRuth Organics use Stack Influence to drive external traffic, create authentic user-generated content (UGC), and dramatically scale recurring revenue—often seeing increases up to 13X in just two months.

Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.

Outrank your competitors and dominate your niche in 2025 with Stack Influence.