There's B2B Gold in Them There Hills

Building a Doodle Empire Through Community-Driven Product Development with Elina Panteleyeva

Author

Brent Peterson
November 06, 2025

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

This Week's Featured Article: There's B2B Gold in Them There Hills

By Brent W Peterson

Most B2B companies are sitting on gold mines while using tools from the wrong era. 

Three decades after building my first e-commerce site, I keep seeing the same pattern: businesses assembling Frankenstein tech stacks—70 apps duct-taped together—while leaving massive revenue buried in their own data. 

In a conversation with Aaron Sheehan from OroCommerce, one insight crystallized everything: "B2B commerce is a team of people buying from a team of people." But here's what most miss: it's about to become teams of people plus AI assistants buying from teams of people plus AI systems. 

The architectural choices you make today determine whether your gold deposit is discoverable tomorrow. 

Are you panning for flakes or running an industrial mining operation? Read on to find out which one you're actually doing—and why it matters more than ever in the next 18 months.

Our Latest Episode:

Building a Doodle Empire Through Community-Driven Product Development with Elina Panteleyeva

Tired of guessing what your customers actually want? Elina Panteleyeva cracked the code by doing something radical - she simply asked. 

After getting laid off in 2023, she built Dood Woof into a #1 Amazon bestseller without spending a dime on ads. 

Her secret wasn't revolutionary products or massive budgets, but authentic conversations with doodle owners in Facebook groups. One simple question about their biggest challenges led to a ChatGPT brainstorming session that birthed her first product. 

Hear how customer-driven product development and transparent community building can transform your business, even when you're starting with zero resources.

Bonus Episode!

Live from Ecomm Forum: iPaaS Transforms E-commerce Data Integration for Growing Businesses with Dave Malda

Modern e-commerce businesses are drowning in manual data entry, and it's costing them more than just time. 

Dave Malda from iPaaS.com reveals why integration platforms have become essential infrastructure for online retailers. 

Learn why businesses processing just 250 orders per month hit a critical breaking point, how brick-and-mortar stores are leaving money on the table by not connecting their POS systems to marketing platforms, and why the shift toward headless commerce makes proper integration non-negotiable. 

If you're still relying on spreadsheets and manual processes to move data between systems, this conversation will change how you think about scaling your business.

Coming up on Content in Commerce - The Map Analogy: How Structured Data Guides Search Engines

🗺️ Think of your website as a map—but who's reading it?

Humans see your beautifully designed content. But search engines and AI systems? They need a completely different kind of map to navigate.

📅 Next Episode: November 6th

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