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This Week's Featured Article: Search Has Fragmented. Here's How to Stay Visible.
Achieve Amazon Success While Matching Your D2C Sales

The Talk Commerce Podcast Newsletter
Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.
Search Has Fragmented. Here's How to Stay Visible.
By Brent W Peterson
Standing room only at our Meet Magento Florida workshop — and for good reason. The way customers discover products has fundamentally changed.
40% of Gen Z now uses TikTok and Instagram as their primary search engine. Meanwhile, AI tools like ChatGPT and Perplexity are reshaping how answers get served. If you're only optimizing for Google, you're invisible to half your audience.
Here's what works now: Master traditional SEO first — it still drives 40-60% of traffic. Then expand. Build technically sound pages with structured data so AI can cite you. Make your content answer-ready (answer first, details second). And create a content flywheel — one blog post becomes a LinkedIn post, TikTok script, Twitter thread, and newsletter.
The key? Pick four pillar topics. Post weekly. Repurpose everywhere. Consistency compounds.
Our Latest Episode:
Achieve Amazon Success While Matching Your D2C Sales with Hristo Arakliev | Think your perfect product will sell itself? Think again. Hristo Arakliev, COO of Hyperzon, shares a hard truth that every brand owner needs to hear: creating a great product is just the starting line. Hristo works with D2C brands looking to scale on Amazon, and he constantly meets founders who've perfected their product but have zero sales. They believe the hard work is done. But without visibility, even the best products fail. The reality? Marketing wins every time. Hristo has watched mediocre products outsell superior ones simply because of better marketing efforts. If you're building a brand, this conversation is essential listening. |
Turn Your 3-Day Conference Into 3 Months of Marketing
You're already spending four, five, even six figures on every conference: booth space, travel, hotels, team time, and materials.
So what do you bring home? A list of badge scans?
What if you came back with months of high-quality marketing content instead?
Content Cucumber produce strategic, marketing-ready video at your booth during the event. Not generic B-roll. Not awkward interviews. We conduct structured conversations designed to clarify your value proposition, capture customer reactions, and position your brand in real time.
By the time you're back in the office, you have ready-to-deploy assets for social media, paid campaigns, sales decks, landing pages, email sequences, and more.
But it goes beyond marketing. Conferences unlock social proof, recruiting content, investor signaling, and thought leadership. These are moments that are nearly impossible to recreate weeks later over email.
We've produced content for hundreds of businesses. We know how to pull out compelling insights, keep interviews sharp, and frame everything for performance.
A conference is temporary. Authority compounds. Energy fades. Content keeps working.
Stop asking, "Did the event go well?" Start asking, "How long will this event keep working for us?"
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