Why Hyvä Commerce Will Beat Adobe at Their Own Game

Plus: Bria AI Transforms Visual Content Creation Through Responsible Technology Development

Author

Brent Peterson
June 18, 2025

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The Talk Commerce Podcast Newsletter

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Three Reasons Hyvä Commerce Will Replace Adobe Commerce for Mid-Market Merchants

By Brent Peterson

Last week's Hyvä CMS demo blew me away—real-time editing with live storefront previews that work seamlessly. But the real story isn't the demo. It's how Hyvä Commerce is building the complete Magento solution Adobe never delivered.

While Adobe pushes expensive SaaS solutions, Hyvä Commerce builds what mid-market merchants actually need.

Adobe's SaaS Strategy Breaks Everything
Adobe Commerce SaaS launches this month and kills the extension ecosystem. Extensions must become standalone apps—a costly rebuild many developers won't survive. Mid-market merchants lose the flexibility that made Magento valuable.

Hyvä Delivers What Merchants Want
Better admin experience. Automatic performance optimization. Lower development costs. Transparent pricing that includes themes, checkout, and commerce features. Hyvä focused on merchant needs while Adobe prioritized enterprise integrations.

Adobe Abandons the Middle Market
Adobe's message is clear: mid-market merchants aren't their focus anymore. Enterprise pricing, enterprise workflows, enterprise priorities. Hyvä Commerce welcomes the merchants Adobe is abandoning.

The choice Adobe created: Enterprise-priced SaaS with broken extensions versus merchant-focused innovation with thriving ecosystems.

After six years of Adobe ownership, the truth is obvious—Adobe doesn't care about Magento's original market. Hyvä Commerce does.

Are you seeing merchants evaluate alternatives? The migration might happen faster than Adobe expects.
Read the full article here

Our Latest Episode:

Bria AI Transforms Visual Content Creation Through Responsible Technology Development

CEO Yair Adato discusses how Bria AI is revolutionizing visual content creation through responsible AI development. With a PhD in computer vision, Adato explains their unique attribution engine that ensures fair compensation for creators while making AI technology accessible to businesses of all sizes. The platform allows users to generate and edit images with full licensing compliance, integrate with popular tools like Adobe and Figma, and transform e-commerce visuals at scale. Bria AI's approach combines innovation with ethical practices, setting new standards for visual AI technology.

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75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?

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