Unlocking Ecommerce Success: A Deep Dive with John Lunn of Gr4vy

In this revealing and in-depth interview, we talk with John Lunn, CEO of Gr4vy, a trailblazer in the payments industry. With 15 years of experience backing him, John shares his journey from leading investments, founding companies, and growing startups to representing publicly traded companies globally.

Known for his lateral thinking, John’s innovative approach to problem-solving has had him building patented inventions and successful ecommerce enterprises. During the discussion, John delves into his role at Gr4vy and his passion for unconventional sports. He outlines the inspiration behind Gr4vy, stemming from his frustration with rigid payment structures that inhibit online retailers from effortlessly adding or removing payment options.

John elaborates on Gr4vy’s unique payment orchestration system that offers retailers control over their transactions. This includes dynamic rule-building for both front-end and back-end orchestration and a unified tokenization engine that facilitates hassle-free transition between payment service providers.

He also underscores the importance of adaptability given the imminent industry changes harbingers of the year 2023. John provides valuable advice to ecommerce merchants, urging them to prepare for evolving consumer payment behaviors, industry changes, and the advantages of leveraging a payment orchestration platform like Gr4vy.

Ultimately, John calls on all merchants feeling trapped in their current payment provider relationships to contact Gr4vy to explore profitable alternatives.

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