We asked our listeners. These 5 episodes won 2025.

The most-downloaded, most-shared, most-loved Talk Commerce episodes of the year

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Thanks for the great conversations!

Thank you for making 2025 extraordinary. Over 23,000 downloads across 85 countries proved something I’ve always believed: great commerce conversations transcend borders. From Wix’s AI revolution to unexpected viral moments with the Poop Copter, from ShopTalk stages to founder stories that inspired action, you showed up. You listened. You shared. You built this global community. Every download represents someone seeking to understand commerce better, solve real problems, and connect with authentic voices in our industry. That’s not an audience. That’s a movement. Thank you for being part of it.

Enjoy Our Top Five Episodes of the Year:

Our Most Downloaded Episode:
Wix's AI Revolution: Transforming Global E-commerce

Oren Inditzky, head of Wix's online store business, reveals how AI is transforming their e-commerce platform. With over 3 million active stores, Wix now offers AI-powered features from automated store creation to intelligent checkout optimization. The platform's evolution includes Wix Studio for agencies and groundbreaking cross-border commerce capabilities through their Globally partnership. From AI-generated product descriptions to 24/7 shopping assistants, Wix is democratizing enterprise-level features for businesses of all sizes.

From Dog Poop Detection to Aerial Innovation: How Caleb Olson's Poop Copter Took Flight

This software engineer who turned his dog waste problem into viral gold. Using machine learning, computer vision, and a custom-built drone, Caleb created the Poop Copter - an autonomous flying robot that detects and collects dog waste. What started as a backyard experiment with a security camera evolved over 2.5 years into a breakthrough that's captured global attention. Despite viral fame, Caleb remains focused on innovation over commercialization, balancing his passion for building with practical applications that could revolutionize pet care.

Transforming Enterprise Web Performance Through Edge Computing and AI with Drew Chambers

Drew Chambers, EVP of Marketing at Harper, explains the evolution from traditional SEO to GEO (AI language models), emphasizing the critical shift in search optimization strategies. He highlights how businesses must prioritize mobile-first experiences and create content that directly answers user queries to succeed in an AI-driven search landscape. Chambers reveals that while many focus on generative AI, the real power lies in understanding how AI analyzes and ranks content differently from traditional search engines, making traditional SEO tactics increasingly obsolete.

Katrena Friel Reveals Business Transformation Roadmap

Sydney-based business expert Katrena Friel shares her proven methodology on Talk Commerce for transforming careers into successful businesses. The founder of Becoming the Expert reveals how she helps professionals create seven streams of income in 90 days while maintaining their current employment. With 25 years of experience, Friel's comprehensive approach combines personal branding, technical implementation, and ongoing coaching support. Her "done-for-you" system simplifies complex business processes, particularly benefiting professionals over 40 seeking sustainable business growth.

Strategic Resilience and the Reality of AI Implementation

Leslie Hassler from YourBizRules joined Talk Commerce to discuss building strategic resilience in businesses. With over a decade of experience providing fractional C-suite services, Leslie emphasizes that structure should set you free, not constrain you. She warns against adopting AI without strategy, noting that entrepreneurs risk creating generic content that fails to differentiate them. Her approach involves chunking AI tasks, maintaining human expertise in the loop, and focusing on one leading metric instead of tracking everything. Rather than reacting to crises like tariffs or economic shifts, Leslie advocates building businesses resilient enough to capitalize on opportunities during disruption.

The Most Watched Free Joke of the Year

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The Future of Shopping? AI + Actual Humans.

AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.

Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.

The data shows:

  • Only 10% of shoppers buy through AI-recommended links

  • 87% discover products through creators, blogs, or communities they trust

  • Human sources like reviews and creators rank higher in trust than AI recommendations

The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.

Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.