Why Good Data is the Key to Staying Competitive with Rochelle Thielen

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Brent Peterson
March 12, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, Entrepreneurship, and Marketing.

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Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen

In a recent Talk Commerce podcast, Rochelle Thielen, CEO of Traject Data, shed light on the crucial role of human oversight in AI-driven eCommerce. Despite processing millions of data points, Thielen emphasized that humans still manually verify thousands to ensure AI accuracy. She highlighted the continuous human involvement in adjusting AI behavior and decision-making processes. Thielen also discussed Traject Data's foresight in scaling their backend infrastructure to meet skyrocketing API demands, positioning them at the forefront of data provision for retail AI applications. This blend of human expertise and technological advancement is shaping the future of data-driven retail.

By Brent Peterson
As a Shopify app developer, I've discovered BigCommerce offers untapped opportunity. Their new developer portal, optional billing system (vs Shopify's mandatory 20% commission), and Gadget.dev integration create an attractive alternative. Platform diversification provides insurance against policy changes while giving you competitive advantage in a less crowded marketplace. BigCommerce's enterprise presence means fewer but potentially higher-value customers. Ready to expand your development horizons beyond Shopify? Read more

E-commerce news of the week

Mark Cuban told the crows at SXSW that “AI was not the answer, in and of itself; it’s meant to serve as an aid that can help entrepreneurs by making it easier to get started growing their businesses and answering questions along the way. While he admitted that there were some problems with AIs that make mistakes and hallucinate, he noted that human mentors and experts ‘don’t always get it right, either.’” -TechCrunch

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