In partnership with

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

New Brand, New Mission

By Brent Peterson
I've made a strategic decision to rebrand from "The Platform Independent" to "The Agentic Commerce Guy," focusing specifically on AI in commerce and agentic commerce systems. This shift was inspired by Kevin Zaw's success with targeted content that made him easily identifiable to AI systems as an authority in his niche.

My transformation began with an earlier experiment where I used AI tools to dominate cricket protein flour content rankings, achieving 200k monthly impressions within six months. At Content Cucumber, we've successfully implemented AEO (Answer Engine Optimization) for clients, proving the power of AI-focused content strategy.

The pivotal moment came at eTail Boston when I asked a room full of commerce leaders about using Agentic AI in their stores - not a single hand went up. This revealed a massive gap between industry buzz and actual implementation, presenting me with a unique opportunity to become the definitive voice in this emerging space.

My rebrand addresses three key issues with generic positioning: it clearly defines what readers will learn (agentic commerce), establishes my expertise (dedicated specialist), and promises specific value (insights from tracking this transformation). Unlike "Platform Independent," which suggested neutrality but nothing specific, "The Agentic Commerce Guy" creates instant recognition for both human readers and AI systems.

I'm developing a framework to analyze which e-commerce platforms will survive the "iPhone moment" for commerce - examining factors like financial capacity for AI innovation, technological adaptability, third-party data access, and code architecture flexibility. Some platforms will emerge as commerce "iPhones," while others will become obsolete "BlackBerrys."

My content strategy extends beyond generative AI to include backend applications like inventory optimization, fraud detection, and supply chain intelligence. I focus on "humans in the loop" - amplifying human intention through intelligent systems rather than replacing humans entirely.

This strategic positioning proves that specific expertise beats generic knowledge, especially when targeting the next pivot point in an industry.

Our Latest Episode:

Have you over-automated your content writing?

Generative AI can save a lot of time. But some things still deserve a touch of human creativity.

If your blogs, email marketing, or web copy aren’t driving the results you want, maybe it’s time to invest in a pro writer.

Content Cucumber, led by Talk Commerce’s very own Brent Peterson, can help. We have dozens of carefully-vetted writers with expertise in diverse industries like e-commerce, SaaS, professional services, and more.

Curious? Learn more and get a free blog strategy proposal from one of our talented editors! 

Want to become a marketing GURU?

What do Nicole Kidman, Amy Porterfield & the Guinness Book of World Records have in common? They’ll all be at GURU Conference 2025.

If you're obsessed with marketing like we're obsessed with marketing, Guru is the must-attend conference of the year. We'll be covering all things email marketing: B2B, B2C, newsletters, email design, AI & more.

You can expect to walk away with new email strategies, the very latest digital trends, and how to step up your email performance. But don’t worry, we also like to have fun (dance contests, anyone?)

Don’t miss out. Join us on Nov 6th & 7th for the largest virtual & free email marketing conference.

Yes! I Want to Register!

Was this email forwarded to you?

Subscribe to the podcast.