Why I'm Betting Big on Human Writers in an AI World

Bonus Episode: The Future of Retail Innovation: Manhattan Associates and Google's Strategic Partnership at Shop Talk

Author

Brent Peterson
May 21, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Humans Of The World, Write!

By Brent Peterson

This week, I'm diving into the tension between AI-generated and human-written content. After seeing a marketer boast about creating 100 blog posts in a day, I tried a similar experiment. The results were... enlightening.

In my latest LinkedIn article, I share why the future of content isn't about choosing between humans OR machines, but finding the right balance of both. I explore Ann Handley's concept of "Analog Intelligence" and explain why even Sam Altman writes longhand in notebooks.

As the new owner of Content Cucumber, I'm putting my money where my keyboard is. Human writing matters, and businesses that understand this will stand out in an increasingly AI-saturated landscape.

Read the full article here

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