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Why 'Safe' Ecommerce Choices Could Cost You More

Why 'Safe' Ecommerce Choices Could Cost You More

Plus: Enterprise Web Performance Through Edge Computing

Brent Peterson
June 24, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, AI, Entrepreneurship, and Marketing.

Don't Let Baby Logic Drive Your Biggest Platform Decision

By Brent Peterson

Platform Decisions That Actually Matter

This week, Brent tackles the biggest myth in ecommerce: "No CTO ever got fired for choosing Shopify."

Spoiler alert: It's not true.

In his latest article, he breaks down why platform decisions have become religious battles instead of business decisions. From the hidden costs of app addiction to the data sharing reality most businesses ignore, this piece challenges the "one size fits all" narrative that's costing companies millions.

Whether you're team Shopify, Magento, or exploring newer options like Shopware, this article provides the adult analysis your platform decision deserves.

Read: "Don't Let Baby Logic Drive Your Biggest Platform Decision"

Because your platform choice shapes your business reality for the next three years.

Our Latest Episode:

Transforming Enterprise Web Performance Through Edge Computing and AI

Drew Chambers, EVP of Marketing at Harper, explains the evolution from traditional SEO to GEO (AI language models), emphasizing the critical shift in search optimization strategies. He highlights how businesses must prioritize mobile-first experiences and create content that directly answers user queries to succeed in an AI-driven search landscape. Chambers reveals that while many focus on generative AI, the real power lies in understanding how AI analyzes and ranks content differently from traditional search engines, making traditional SEO tactics increasingly obsolete.

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