Why Your $15 Amazon Product Is Losing Money (And How to Fix It)

The Talk Commerce Newsletter

Author

Brent Peterson
January 22, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, Entrepreneurship, and Marketing.

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Our Latest Episodes:

Navigating the Amazon Marketplace with ROI Swift CEO Carolyn Lowe:

Essential Amazon marketplace strategies from Carolyn’s 25 years of e-commerce experience. Key insights include: avoid products under $15 due to fees, maintain 60-80% margins for profitability, optimize product pages before advertising, create silent-friendly videos, and understand that 60-70% of searches are non-branded. Success requires thorough P&L analysis, category research, and strategic planning rather than following general marketplace trends. 

Listen to the Episode

BigCommerce's Catalyst: The Future of Storefront Creation Is Here, And I'm Excited!

by Brent Peterson

Remember those all-night deployment sessions with cold pizza and endless git pulls? BigCommerce’s Catalyst might just make those a thing of the past. In my latest article, I break down why the combination of Next.js, Vercel, and Makeswift isn’t just another tech stack - it’s a fundamental shift in how we approach e-commerce development. From 8-hour deployments to 2-minute launches, discover why this matters for both developers and merchants.
Read the full story here:

E-commerce news of the week

Among venture capitalists, confidence in AI is surging with 47% bullish on its disruptive potential, up from 34%. Key growth areas include health care AI, AI infrastructure, biotech, defense, fintech, energy, robotics, and quantum computing, driven by innovation, efficiency, and sustainability. - Digital Commerce 360

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Safeguard your margins from coupon leaks

Guess what Honey, CapitalOne Shopping, and RetailMeNot do to your margins? They crush them by leaking coupons and often claiming unwarranted affiliate commissions.

That’s why brands like Quince, Blueland, and Vessi use KeepCart to stop coupon abuse and reclaim lost revenue.

With KeepCart, you can:

  • Protect your checkout from more extensions than any other tool.

  • Get instant alerts when your code leaks—and identify the source.

  • Block customers from creating multiple accounts to exploit referral programs, discounts, and more.

It’s easy to install and saves your team time by automating coupon monitoring.

After months of using KeepCart, Mando says “It has paid for itself multiple times over.”

Now it’s your turn to see how much more profit you can keep.