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Embracing a Digital-First Mindset for Your Retail Strategy

Embracing a Digital-First Mindset for Your Retail Strategy

E-commerce with Jay Topper

Brent Peterson
January 08, 2025

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The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about eCommerce, Entrepreneurship, and Marketing.

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Our Latest Episodes:

Jay Topper, CCO of Fabric, shares insights on digital-first strategies in e-commerce, emphasizing contribution margin, holiday preparation, and organizational alignment. He discusses optimizing peak season performance, leveraging "natural tension" for innovation, and adapting to the Amazon effect. Topper highlights the importance of flexibility, data-driven decision-making, and maintaining optimism in the fast-paced world of online retail.
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Caroline D'Amore's journey from pizza kid to Pizza Girl is a testament to the power of embracing one's identity and experience. Caroline shares her inspiring story of building a national brand from the ground up. She discusses her multi-channel approach, combining direct-to-consumer sales with strategic retail partnerships, and her commitment to clean, organic ingredients. Caroline also opens up about the challenges of being a female entrepreneur in a male-dominated industry, offering valuable insights for aspiring business owners.
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The Secret Ingredient in B2B Success by Brent Peterson

Remember the days of handshakes, golf courses, and Mad Men-style business deals? Check out "B2B Has Always Been About Relationships." Brent Peterson challenges the myth of the purely rational B2B buyer. Did you know that 69% of B2B purchasing decisions are just as emotionally driven as B2C? Brent dives into why relationships are still the bedrock of B2B success, how to bring old-school relationship-building into the digital age, and strategies for emotional B2B marketing that actually work. He even draws a surprising connection between marathon training and B2B marketing (trust him on this one). Whether you're a tech-savvy marketer or an old-school relationship builder, this article has insights for you. It's time to embrace both the head and the heart in B2B marketing. Click here to read the full article and revolutionize your B2B strategy.

E-commerce news of the week

B2B marketers are prioritizing investments in social media advertising (60%), artificial intelligence (AI) tools (60%), video (53%), and podcast advertising (50%) in 2025.
-Digital Commerce 360

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