Your Content Supply Chain Is Broken (And the Data Proves It)

Talk Commerce is headed to Shoptalk Spring 2026

Author

Brent Peterson
February 05, 2026

In partnership with

The Talk Commerce Podcast Newsletter

Who have we been talking to lately? Focusing on conversations about Content Marketing, eCommerce, AI, Entrepreneurship, and Content Creation

The big news is Talk Commerce is headed to Shoptalk Spring 2026

From March 24 to 26, Shoptalk takes over Las Vegas at Mandalay Bay, bringing together some of the smartest minds in retail, ecommerce, technology, and customer experience.

Read more below.

This Week's Featured Article: Your Content Supply Chain Is Broken (And the Data Proves It)

Product discovery has fundamentally changed. Google still dominates with 92% market share, but ChatGPT now processes 2.5 billion daily queries, creating a parallel search ecosystem. Together, they drive 53% of ecommerce traffic.

The challenge? Most merchants treat content like a one-time project instead of infrastructure. Fresh content (updated within 60 days) is 1.9x more likely to appear in AI answers, yet 84% of marketers report measurable traffic shifts they're unprepared for.

The solution is building a content supply chain—consistent production, quality control, multi-channel distribution, and measurement tracking. Just like physical inventory, content needs systematic management.

Merchants building real content supply chains will compound their advantage monthly, becoming the brands AI recommends and Google trusts. The window for competitive advantage is now.

Our Latest Episode:

AI in Complex Product Configuration with Tim Baynes

Everyone is hyped on Generative AI, but is it safe for industrial-grade commerce? On this episode of Talk Commerce, Tim Baynes, CEO of Compatio, provides a crucial reality check. He argues that relying solely on LLMs for complex product configuration is dangerous because they "hallucinate." In high-stakes industries, you cannot guess at component compatibility.

Tim explains why the future of B2B sales requires "deterministic AI"—combining rock-solid, traditional symbolic logic for accuracy with modern machine learning for optimized guidance. Tune in to learn how to navigate the "crisis of expertise" as veteran staff retire and why accurate, multi-vendor configuration is the next frontier for digital distribution.

Talk Commerce is heading to Shoptalk Spring 2026 

And we could not be more excited. Register for Shoptalk Spring 2026

Shoptalk is one of the few conferences where conversations go beyond theory and into what teams are actually building, testing, and scaling.

This year, we are planning our most extensive Shoptalk coverage yet.

That includes:

  • On-the-floor interviews with retailers, brands, and technology partners

  • Podcast episodes with speakers and industry leaders

  • Conversations with event staff and organizers about what is shaping the agenda

  • Real-time insights from sessions, booths, and side conversations that never make it onto slides

If you are attending Shoptalk Spring 2026, we would love to connect in person. And if you are not able to make it, our goal is to bring the best insights from the show directly to you through the Talk Commerce podcast and our channels.

If you are thinking about attending, you can find the official event sign-up link here:

Register for Shoptalk Spring 2026

We are looking forward to a packed few days of learning, listening, and connecting. Hope to see you in Vegas.

Coupon Extensions Hate Us (And You’ll Love Why)

Coupon Protection partners with DTC brands like Quince, Blueland, Vessi and more to stop coupon extensions from auto-applying unwanted codes in your checkout.

Overpaid commissions to affiliates and influencers add up fast – Take back your margin.

After months of using KeepCart, Mando says “It has paid for itself multiple times over.”

Now it’s your turn to see how much more profit you can keep.

Was this email forwarded to you?

Subscribe to the podcast.