AI Technology

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marketing strategy marketing strategy
+6+6
This Week's Feature: When Klarna's AI Strategy Went Too Far

This Week's Feature: When Klarna's AI Strategy Went Too Far

AI Can't Replace Human Intuition in Retail Customer Service

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+6+6
This Week's Feature: The Expensive Truth About AI-First Strategies

This Week's Feature: The Expensive Truth About AI-First Strategies

AI Can't Replace Human Intuition in Retail Customer Service

Brent Peterson
Brent Peterson
E-commerce InsightsE-commerce Insights
+5+5
Pragmatic Composability is Winning Over Pure MACH Architecture

Pragmatic Composability is Winning Over Pure MACH Architecture

Why Your Marketing Metrics Are Misleading You with Jacqueline Basulto

Brent Peterson
Brent Peterson
Amazon StrategiesAmazon Strategies
+6+6
The Rise of Retailer-Built Commerce Platforms and What Enterprise Leaders Need to Know

The Rise of Retailer-Built Commerce Platforms and What Enterprise Leaders Need to Know

Transforming E-commerce Customer Service Through Revolutionary Order Editing

Brent Peterson
Brent Peterson
Video CommerceVideo Commerce
+5+5
Why I Became 'The Agentic Commerce Guy': My Strategic Rebrand from Generic to Specific

Why I Became 'The Agentic Commerce Guy': My Strategic Rebrand from Generic to Specific

Plus: From Photo Shoots to Pixels Revolutionizing Retail Visual Merchandising with Mark Elfenbein

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
The Headless Trap: Expensive Solutions to Manufactured Problems

The Headless Trap: Expensive Solutions to Manufactured Problems

Plus: Prime Day Strategy and the Evolution of Amazon Advertising with Will Haire

Brent Peterson
Brent Peterson
E-commerce InsightsE-commerce Insights
+4+4
Stop Worrying About Adobe Commerce Market Share

Stop Worrying About Adobe Commerce Market Share

Plus: B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce

Brent Peterson
Brent Peterson
Amazon StrategiesAmazon Strategies
+4+4
This Week from eTail Boston: The Agentic Commerce Reality Check with Erica Randerson

This Week from eTail Boston: The Agentic Commerce Reality Check with Erica Randerson

Plus: Junglr Transforms Brands Through Strategic Ad Spending with Elizabeth Greene

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+3+3
The $50K Reality Check: When "Simple" SaaS Becomes Complex Chaos

The $50K Reality Check: When "Simple" SaaS Becomes Complex Chaos

Plus: Insights from Omneky's CEO on the Future of Marketing

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
B2B Platform Selection Requires a Guide, Not a Sales Pitch

B2B Platform Selection Requires a Guide, Not a Sales Pitch

B2B Platform Selection: Avoiding the Abundance Trap

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+6+6
Community Leadership Returns to Adobe Commerce

Community Leadership Returns to Adobe Commerce

Business Transformation Roadmap on Talk Commerce

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
The Uncomfortable Truth About Platform Recommendations

The Uncomfortable Truth About Platform Recommendations

Transforming Men's Style Through Smart Subscription Services with Taelor

Brent Peterson
Brent Peterson