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marketing strategy marketing strategy
+3+3
Will an AI Agent Be Able to Buy From You?

Will an AI Agent Be Able to Buy From You?

Sebastian Hamann of Shopware on rethinking commerce for agents and for humans, plus this week's episodes

marketing strategy marketing strategy
+3+3
Customers Compare Your Checkout to Every App on Their Phone, an Interview with Bobby Stephens

Customers Compare Your Checkout to Every App on Their Phone, an Interview with Bobby Stephens

Bobby Stephens of Deloitte Digital on the 2026 B2C commerce research and the gap between merchants and their customers

marketing strategy marketing strategy
+3+3
Change Commerce Platforms Without Rebuilding Your Storefront, an Interview with Damien Retzinger

Change Commerce Platforms Without Rebuilding Your Storefront, an Interview with Damien Retzinger

Damien Retzinger on Daffodil, the open-source front end that runs on Magento, Shopify, and soon Medusa

marketing strategy marketing strategy
+3+3
Do Not Throw Your Brain Away, an Interview with Kingdom Branding

Do Not Throw Your Brain Away, an Interview with Kingdom Branding

Rotimi Kehinde on AI-supported content, website accessibility, and the last of the eTail Boston sponsors

marketing strategy marketing strategy
+3+3
The Furniture Gets Made After You Buy It, an Interview with Polywood

The Furniture Gets Made After You Buy It, an Interview with Polywood

Plus Aman Advani of Ministry of Supply on amplify versus manipulate, and Mark Stanley of Shopware on data sovereignty

marketing strategy marketing strategy
+3+3
Reshape It for Every Marketplace, an Interview with Sweetwater

Reshape It for Every Marketplace, an Interview with Sweetwater

Plus Kate Farms on what AI can touch and what stays with the brand

marketing strategy marketing strategy
+4+4
One Out of a Billion, Every Time Someone Lands

One Out of a Billion, Every Time Someone Lands

Eight conversations from eTail Boston, starting here

marketing strategy marketing strategy
+4+4
The B2B Messy Middle

The B2B Messy Middle

Connecting Data and Creative Assets to Drive Modern Marketing Evolution

Brent Peterson
Brent Peterson
entrepreneurshipentrepreneurship
+7+7
Maximizing Agility and Control in B2B Commerce with Shopware

Maximizing Agility and Control in B2B Commerce with Shopware

SAP Commerce Cloud and the Agent at the Door

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+7+7
When the Agent Shows Up Ready to Buy

When the Agent Shows Up Ready to Buy

Influencer Management Bridges Creativity and Commerce with Paige Kosinski

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+6+6
When Shopify Is Not Easy

When Shopify Is Not Easy

Adapt or Die: AI's Real Impact on Ecommerce Development

Brent Peterson
Brent Peterson
eTail WesteTail West
+7+7
A Magento Love and Lost Story

A Magento Love and Lost Story

B2B Medical Aesthetics Desperately Needs a Digital Makeover

Brent Peterson
Brent Peterson