B2B ecommerce

marketing strategyConversion OptimizationAmazon StrategiesVideo Commerceentrepreneurshipfemale foundersLeadership TipsE-commerce InsightsAI TechnologyB2B ecommerceDigital TransformationSEO StrategyVTEXfood industryAI Agents
E-commerce InsightsE-commerce Insights
+5+5
Pragmatic Composability is Winning Over Pure MACH Architecture

Pragmatic Composability is Winning Over Pure MACH Architecture

Why Your Marketing Metrics Are Misleading You with Jacqueline Basulto

Brent Peterson
Brent Peterson
Amazon StrategiesAmazon Strategies
+6+6
The Rise of Retailer-Built Commerce Platforms and What Enterprise Leaders Need to Know

The Rise of Retailer-Built Commerce Platforms and What Enterprise Leaders Need to Know

Transforming E-commerce Customer Service Through Revolutionary Order Editing

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
The Headless Trap: Expensive Solutions to Manufactured Problems

The Headless Trap: Expensive Solutions to Manufactured Problems

Plus: Prime Day Strategy and the Evolution of Amazon Advertising with Will Haire

Brent Peterson
Brent Peterson
E-commerce InsightsE-commerce Insights
+4+4
Stop Worrying About Adobe Commerce Market Share

Stop Worrying About Adobe Commerce Market Share

Plus: B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce

Brent Peterson
Brent Peterson
Amazon StrategiesAmazon Strategies
+4+4
This Week from eTail Boston: The Agentic Commerce Reality Check with Erica Randerson

This Week from eTail Boston: The Agentic Commerce Reality Check with Erica Randerson

Plus: Junglr Transforms Brands Through Strategic Ad Spending with Elizabeth Greene

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
BigCommerce Rebrands to Commerce.com + PROS Partnership Brings AI-Powered Pricing

BigCommerce Rebrands to Commerce.com + PROS Partnership Brings AI-Powered Pricing

PLUS: Tariff-Proof Strategies for Profitable Global Expansion with Global-e CEO Matthew Merrilees

Brent Peterson
Brent Peterson
Conversion OptimizationConversion Optimization
+3+3
The Rise of Agentic Commerce and the Different Approaches

The Rise of Agentic Commerce and the Different Approaches

Bonus: When AI Gets Too Eager to Help

Brent Peterson
Brent Peterson
Conversion OptimizationConversion Optimization
+4+4
My Shopify Paradox (And Why It Matters for Your Business)

My Shopify Paradox (And Why It Matters for Your Business)

Sabir Semerkant on the 8D Method for E-commerce Excellence

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+5+5
The Truth About E-Commerce Platform Selection

The Truth About E-Commerce Platform Selection

Bonus: From Caribbean Roots to Digital Growth The Evolution of Sam's Caribbean Marketplace

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
B2B Platform Selection Requires a Guide, Not a Sales Pitch

B2B Platform Selection Requires a Guide, Not a Sales Pitch

B2B Platform Selection: Avoiding the Abundance Trap

Brent Peterson
Brent Peterson
entrepreneurshipentrepreneurship
+4+4
Why 'Safe' Ecommerce Choices Could Cost You More

Why 'Safe' Ecommerce Choices Could Cost You More

Plus: Enterprise Web Performance Through Edge Computing

Brent Peterson
Brent Peterson
Conversion OptimizationConversion Optimization
+3+3
The Hyva Demo That Changed My Mind About Content Supply Chain

The Hyva Demo That Changed My Mind About Content Supply Chain

Plus: Custom vs Basic Shopify: There's a Better Way! | Platter CEO Ben Sharf.

Brent Peterson
Brent Peterson